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Yeah man..as a kid back in the late 70s/early 80s, I remember watching my Grandmother (who was a lifelong Southern Baptist and native of these mountains) wash her hair every once in a while with Budweiser, It was the most surreal juxtaposition of this sweet little old lady in her bathroom scrubbing suds with Bud.
However, she probably would not have put the stuff to her lips even if you had her at gunpoint.