Jason Sandford
Jason Sandford is a reporter, writer, blogger and photographer interested in all things Asheville.
WYFF, a television station serving the Asheville market, wins a national award. Sounds like a big deal, though I have no idea for sure. Maybe I should be watching Channel 4?
Here it is:
GREENVILLE, S.C., March 27 /PRNewswire/ — WYFF 4, a Hearst-Argyle Television station and NBC affiliate in Greenville, South Carolina, is the 2008 recipient of the broadcast industry’s most prestigious national community service award. The National Association of Broadcasters Service to America Television Award recognizes one television station in the country for the totality of its efforts in serving the local community. Local television stations are judged on their commitment to excellence as evidenced by the extent and consistency of ongoing community service initiatives.
“The roots of our television station are planted in serving our community through a daily commitment to excellence,” said Michael J. Hayes, President and General Manager. “I am proud of our team at WYFF 4 who have embraced our mission in serving our diverse community today, leading toward a better tomorrow.”
WYFF 4 makes a concerted effort daily to focus on relevant issues that affect the local communities in the Carolinas and Georgia. At the core of the station’s outreach is its Community Task Force program, involving monthly meetings with community leaders to discuss local issues, concerns and ideas. More than 12 years ago, WYFF 4 led the way in local public service by establishing community task force groups involving leaders from 6 upstate counties and 16 local cities.
i see. thanks for the insight.
This is actually one of the things stations hate most.
It has NOTHING to do with the quality of your work, and has everything to do with your relationship with community leaders (i.e. politics and stroking egos).
Basically, it’s an award for having anchors sit on local community committees, MCing local events, sending out tons of surveys or have tons of community meetings, etc.
At the last station I worked for, it was affectionately called the "who can piss of their anchors the most" award.